Your Partner in Progress and Possibility
Let me help make your company a sharper, smarter, and better version of itself
Partnering for Innovation
At B&DD, we collaborate closely with our clients to help them become innovative market leaders, outpacing the competition and generating revenue from new sources.
We work hand-in-hand with clients to create brand values that stand out, providing significant positioning, meaning, and differentiation. Our goal is to bring both fun and inspiration to our clients.
Hello
I'm the driving force behind BDD, a consulting boutique dedicated to small and medium-sized businesses and companies.
My expertise lies in navigating the intricate realms of business development, strategy, branding, sales promotion, marketing, and crafting loyalty programs that truly resonate with clients. My hands-on experience in both management consulting and execution allows me to connect with clients on a personal level, whether we're discussing big-picture strategy or getting into the operational details. When I commit to something, I give it my all—total dedication is my mantra.Over the past 25 years, I've been the go-to advisor for top-tier companies and retail manufacturers across various sectors.
My expertise spans budget management, brand styling, on-the-ground activities, sales promotions, conferences, exhibitions, and events. I excel at working seamlessly with both local and international media.
I've held key management and marketing roles in the Israeli business scene, including VP Marketing Director at Mody Home Design, General Manager at Barad Entertainment and Zichron Winery, VP Marketing at Carmit-Cadbury Candy Industries, and Senior Group Director at McCann-Erickson. My diverse journey is marked by successful campaigns and initiatives.
My career began in the advertising world at BBDO, PUBLICIS, and Y&R, where I launched impactful campaigns for American Express, Estée Lauder, Henkel Corporation, Amstel Beer, Clinique Laboratories, and Leumi Bank in the Israeli market.
I kicked off my career in the Government Press Office, leading the economic desk and serving as a spokeswoman for the Economy and Planning Ministry. During this time, I established deep connections with the Israeli press and public sector
I also served in the 8200 unit during my military days.
Academically, I hold an MA in Communications and a BA in Sociology & Economics from the Hebrew University of Jerusalem.
In the last 25 years Iead BDD at your service.
My approach is about immersing ourselves in your challenges and opportunities, creating bespoke marketing plans and business development strategies for small and medium-scale enterprises. I combine expertise with innovation, passionately working on every project. As strategists and architects of your success, we ensure your triumph stands out.
Consider us your co-pilot, ready to elevate your business. Your journey with us is not just a story—it's the next captivating chapter of your success
And if you enjoy fiction, you might want to check out my bestseller, 'The Last Campaign.'
Our Roadmap to Business Consulting Process
Provide continuous support to ensure sustained success and address any emerging challenges.
Build a long-term partnership with the client, fostering ongoing growth and development.
Initial Consultation
- Objective: Understand client's needs, goals, and challenges.
- Outcome: Establish a clear understanding and foundation for the consulting engagement.
Discovery & Assessment
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Objective: Conduct an in-depth analysis of the client's business environment, market, and internal processes.
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Outcome: Identify key issues, opportunities, and areas for improvement.
Strategy Development
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Objective: Create a tailored strategy that addresses the client's specific needs and objectives.
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Outcome: Develop a comprehensive plan with actionable steps and timelines.
Implementation Planning
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Objective: Outline the implementation plan, including resource allocation and responsibilities.
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Outcome: Ensure all stakeholders are aligned and prepared for execution.
Execution & Monitoring
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Objective: Implement the strategy while closely monitoring progress and making adjustments as necessary.
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Outcome: Achieve desired outcomes through a coordinated and responsive approach.
Evaluation & Feedback
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Objective: Assess the effectiveness of the implemented strategy and gather client feedback.
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Outcome: Measure success, identify lessons learned, and adjust future strategies accordingly.
