Who we are | אתי ברד יצחקי

About

My name is Etty Barad Itzhaki

I Love What I Do — Bridging AI Intelligence with Human-Centered Impact

Hi, I’m Etty Barad Itzhaky, founder of EBI Consulting — where strategy meets soul. I help businesses turn vision into tangible growth by connecting people, processes, and performance.

From elite military intelligence to business innovation and advertising, my mission is simple: help brands evolve with purpose, precision, and impact. Every business has a story — my job is to help you write yours smartly, profitably, and with soul.

Think of me as your co-pilot: guiding your next chapter of success, infusing AI-driven strategy with creativity, insight, and heart. Beyond strategy, I’m an artist, wine lover, and bestselling author of “The Last Campaign.”

Let's talk

Our
Mission

Ready to Build a Smarter Business?

At EBI Consulting & ProFlow Studio, we don't just hand you a plan—we help you build a profitable engine. Think of us as your partners in modern growth.

We focus on the three core areas that drive today's market leaders:

🟢 AI-Powered Business Strategy: Getting you to that 360° AI Impact so you work smarter, not harder.
🟢 Digital Transformation: Moving your business to a future-ready model.
🟢 Bold Branding Systems: Creating a brand that truly stands out and commands attention.

Whether you're looking to sharpen your strategy, reinvent your offering, or streamline your systems, our goal is simple: We help you stand out, scale efficiently, and build a business that works for you.

Your Partner in Progress and Possibility

etty barad itzhaky,BDD, Marketing services, advertising

Let me help make your company a sharper, smarter, and better version of itself

We Turn Vision into Measurable Impact 🚀

At EBI Consulting, we help brands and organizations grow smarter, scale faster, and lead with clarity.

Our work blends strategy, creativity, and AI innovation — transforming complexity into simple, actionable systems that deliver real results.

We specialize in:
• Strategic Consulting grounded in execution, not theory
• Smart Branding that drives visibility & traction
• AI Systems that enhance performance — minus the overwhelm
• Creative + Data Intelligence for fast, focused growth

Because success isn’t luck — it’s a system built with purpose, clarity, and soul.

💡 Ready to accelerate your next chapter of growth?

What Makes Us Different

At EBI Consulting, you’re not just a client — you’re a collaborator.
We connect creativity, strategy, and AI intelligence to build businesses that think smarter, grow faster, and lead with purpose.

Our approach blends human insight with innovation — where strategy meets soul and every result is measurable, meaningful, and built to last.

💡 360° AI Impact — Innovation + Strategy = Results
🧭 Organizational Architect — Seeing the whole picture
💻 Digital Mindset — Turning vision into execution
🎯 Branding Power — Creating visibility & traction
⚡ Growth Mentor — Bringing structure, speed & soul
🤖 Tech Made Simple — Making AI accessible & effective
❤️ Your brand deserves to be seen, felt & remembered.

👉 Let’s build your next level — together.

Our approach blends human insight with innovation — where strategy meets soul and every result is measurable, meaningful, and built to last.

👉 Let’s build your next level — together.

Partnering for Innovation

At EBI-NEXT, we collaborate closely with our clients to help them become innovative market leaders, outpacing the competition and generating revenue from new sources.

We work hand-in-hand with clients to create brand values that stand out, providing significant positioning, meaning, and differentiation. Our goal is to bring both fun and inspiration to our clients.

Hello

I'm the driving force behind EBI-NEXT, a consulting boutique dedicated to small and medium-sized businesses and companies.

My expertise lies in navigating the intricate realms of business development, strategy, branding, sales promotion, marketing, and crafting loyalty programs that truly resonate with clients. My hands-on experience in both management consulting and execution allows me to connect with clients on a personal level, whether we're discussing big-picture strategy or getting into the operational details. When I commit to something, I give it my all—total dedication is my mantra.Over the past 25 years, I've been the go-to advisor for top-tier companies and retail manufacturers across various sectors.

My expertise spans budget management, brand styling, on-the-ground activities, sales promotions, conferences, exhibitions, and events. I excel at working seamlessly with both local and international media.

I've held key management and marketing roles in the Israeli business scene, including VP Marketing Director at Mody Home Design, General Manager at Barad Entertainment and Zichron Winery, VP Marketing at Carmit-Cadbury Candy Industries, and Senior Group Director at McCann-Erickson. My diverse journey is marked by successful campaigns and initiatives.

My career began in the advertising world at BBDO, PUBLICIS, and Y&R, where I launched impactful campaigns for American Express, Estée Lauder, Henkel Corporation, Amstel Beer, Clinique Laboratories, and Leumi Bank in the Israeli market.

I kicked off my career in the Government Press Office, leading the economic desk and serving as a spokeswoman for the Economy and Planning Ministry. During this time, I established deep connections with the Israeli press and public sector

I also served in the 8200 unit during my military days.

Academically, I hold an MA in Communications and a BA in Sociology & Economics from the Hebrew University of Jerusalem.

In the last 25 years Iead BDD at your service.

My approach is about immersing ourselves in your challenges and opportunities, creating bespoke marketing plans and business development strategies for small and medium-scale enterprises. I combine expertise with innovation, passionately working on every project. As strategists and architects of your success, we ensure your triumph stands out.

Consider us your co-pilot, ready to elevate your business. Your journey with us is not just a story—it's the next captivating chapter of your success

And if you enjoy fiction, you might want to check out my bestseller, 'The Last Campaign.'

Our Roadmap to Business Consulting Process

Provide continuous support to ensure sustained success and address any emerging challenges.

Build a long-term partnership with the client, fostering ongoing growth and development.

Initial Consultation

Objective: Understand client's needs, goals, and challenges.
Outcome: Establish a clear understanding and foundation for the consulting engagement.

Discovery & Assessment

Objective: Conduct an in-depth analysis of the client's business environment, market, and internal processes.
Outcome: Identify key issues, opportunities, and areas for improvement.

Strategy Development

Objective: Create a tailored strategy that addresses the client's specific needs and objectives.
Outcome: Develop a comprehensive plan with actionable steps and timelines.

Implementation Planning

Objective: Outline the implementation plan, including resource allocation and responsibilities.
Outcome: Ensure all stakeholders are aligned and prepared for execution.

Execution & Monitoring

Objective: Implement the strategy while closely monitoring progress and making adjustments as necessary.
Outcome: Achieve desired outcomes through a coordinated and responsive approach.

Evaluation & Feedback

Objective: Assess the effectiveness of the implemented strategy and gather client feedback.
Outcome: Measure success, identify lessons learned, and adjust future strategies accordingly.