Insight. Implementation. Impact.
We partner with leaders shaping what’s next.
AI-powered strategy.Human-centered transformation.
Growth designed to endure.
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Your Partner in Progress and Possibility
360 Impact.AI
The business roadmap for sharper, smarter, better version of your company
ABOUT
The Woman Behind the Impact
I Love What I Do — Bridging AI Intelligence with Human-Centered Impact
Hi, I’m Etty Barad Itzhaky, founder of EBI Consulting — where strategy meets soul. I help businesses turn vision into tangible growth by connecting people, processes, and performance.
From elite military intelligence to business innovation and advertising, my mission is simple: help brands evolve with purpose, precision, and impact. Every business has a story — my job is to help you write yours smartly, profitably, and with soul.
Think of me as your co-pilot: guiding your next chapter of success, infusing AI-driven strategy with creativity, insight, and heart. Beyond strategy, I’m an artist, wine lover, and bestselling author of “The Last Campaign.”
What Makes Us Different
At EBI-NEXT, we don’t advise from the sidelines.
We partner with you to turn bold vision into measurable, meaningful results.
We help organizations become innovative market leaders—outpacing competitors, unlocking new revenue streams, and building growth engines that are profitable, human, and future-ready.
This is not strategy for strategy’s sake.
This is clarity, execution, and impact.
From Vision to Results
We work hand-in-hand with our clients to:
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Transform complexity into clear, actionable systems
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Build distinctive brand value and strong market positioning
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Create organizations that are agile, resilient, and inspiring
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Deliver outcomes that are practical, scalable, and built to last
We don’t just deliver plans.
We stay with you to make them work.
Our 3 Pillars to Market Leaders
🤖 AI-Powered Business Strategy
Smarter, faster, data-driven decisions.
We align AI, leadership, and strategy to build agile, future-ready business models.
🧠 Human-Centered Digital Transformation (HITL)
Technology that works with people, not instead of them.
We design stable, scalable systems that keep humans in the loop while maximizing intelligent tools.
🎯 Bold Branding Systems
Brands that stand out, speak clearly, and win trust.
We create confident positioning that commands attention and communicates real value.
Why Clients Choose Us
💡 360° AI Impact —strategy, technology and human insigh with Practical deliverables — not just presentations
🧭 Organizational Architect — We see the whole picture and bring structure, speed, and soul.
💻 Digital Mindset — Turning vision into execution. Strategy into action. Ideas into results.
🎨 Branding Power — Visibility, traction, and presence.Your brand deserves to be seen, felt, and remembered.
⚡ Growth Mentor —30+ years of C-level experience.Objective perspective, full discretion, trusted partnership.
🤖 Tech Made Simple — AI that’s accessible, practical, and effective—built for real teams and real work.
Insight meets Implementation. At EBI-NEXT, you’re not just a client—you’re a collaborator.
And we’re your partners in growth.
👉 Let’s build your next level—together.
At EBI Consulting, you’re not just a client — you’re a collaborator.
We connect creativity, strategy, and AI intelligence to build businesses that think smarter, grow faster, and lead with purpose.
Our approach blends human insight with innovation — where strategy meets soul and every result is measurable, meaningful, and built to last.
💡 360° AI Impact — Innovation + Strategy = Results
🧭 Organizational Architect — Seeing the whole picture
💻 Digital Mindset — Turning vision into execution
🎯 Branding Power — Creating visibility & traction
⚡ Growth Mentor — Bringing structure, speed & soul
🤖 Tech Made Simple — Making AI accessible & effective
❤️ Your brand deserves to be seen, felt & remembered.
👉 Let’s build your next level — together.
Our Business Consulting Roadmap
Ensure ongoing support for success and tackle emerging challenges
while a long-term partnership that promotes growth.
After 30+ years advising CEOs, C-level leaders and driving large-scale organizational change, I learned one truth: Transformation doesn’t start with technology — it starts with people. I’ve seen brilliant leaders lose clarity under pressure, teams overwhelmed by decision fatigue, and organizations stuck not because of lack of knowledge — but because of human load.
This is why I created the 360 Impact.AI method — A strategic process that integrates business thinking, AI tools, applied psychology and modern organizational culture. EBI-NEXT Innovation & Growth Lab is a place where leaders sharpen decisions, strengthen resilience and build human-centered, future-ready organizations.
Introductory Meeting
Objective: Understand client needs and challenges.
Outcome: Build a solid foundation for partnership.
Exploration & Evaluation
Objective: Assess the client's business environment and processes.
Outcome: Identify key issues and opportunities for improvement.
Strategic Planning
Objective: Craft a customized strategy for the client's needs.
Outcome: Create a detailed plan with actionable steps and timelines.
Strategic Execution Planning
Objective: Outline the implementation plan and resources.
Outcome: Align stakeholders for execution.
Execution & Supervision
Objective: Implement the strategy with oversight.
Outcome: Reach goals through collaboration.
Assessment & Review
Objective: Assess strategy effectiveness and obtain client feedback.
Outcome: Gauge success, derive insights, and improve future strategies.
My story
True transformation does not begin with technology.
It begins with people. With the ones who carry responsibility long after the workday ends.
With the leaders who hold the weight of teams, decisions, and uncertainty on their shoulders — often silently.
For over three decades, I have been standing beside these leaders. In boardrooms. In moments of triumph, and especially in the quiet, fragile spaces between the storms.
As a former C-suite executive and a strategic advisor to organizations and senior management teams, I have seen what most never talk about: Brilliant leaders who lost their clarity.
Strong executives who suddenly doubted their own voice.
Top performers who felt overwhelmed by the speed, pressure, noise, and impossible expectations of modern leadership. And the truth is not that they “aren’t good enough.” The truth is that the world has become too complex for old models of leadership.
Constant change, relentless responsibilities, emotional load, and beneath it all — burnout that no KPI can measure. This is exactly where I step in.
and I am inviting you into a new kind of journey —
one that merges strategy, humanity, and technology into one coherent path forward. Welcome to the Executive Leadership Impact Lab —a transformation space where:
Applied psychology + Strategic thinking + AI adoption + Human-centric culture merge into a single, powerful leadership framework. Here, we see the full picture:
Not only the KPIs. Not only the reports. Not only the strategic plans. But the human beings behind them.
And you — the leader shaping the entire system.
My expertise
I'm the driving force behind EBI-NEXT consulting.
My expertise lies in navigating the intricate realms of business development, strategy, branding, sales promotion, marketing, and crafting loyalty programs that truly resonate with clients. My hands-on experience in both management consulting and execution allows me to connect with clients on a personal level, whether we're discussing big-picture strategy or getting into the operational details. When I commit to something, I give it my all—total dedication is my mantra.Over the past 25 years, I've been the go-to advisor for top-tier companies and retail manufacturers across various sectors.
My expertise spans budget management, brand styling, on-the-ground activities, sales promotions, conferences, exhibitions, and events. I excel at working seamlessly with both local and international media.
I've held key management and marketing roles in the Israeli business scene, including VP Marketing Director at Mody Home Design, General Manager at Barad Entertainment and Zichron Winery, VP Marketing at Carmit-Cadbury Candy Industries, and Senior Group Director at McCann-Erickson. My diverse journey is marked by successful campaigns and initiatives.
My career began in the advertising world at BBDO, PUBLICIS, and Y&R, where I launched impactful campaigns for American Express, Estée Lauder, Henkel Corporation, Amstel Beer, Clinique Laboratories, and Leumi Bank in the Israeli market.
I kicked off my career in the Government Press Office, leading the economic desk and serving as a spokeswoman for the Economy and Planning Ministry. During this time, I established deep connections with the Israeli press and public sector
I also served in the 8200 unit during my military days.
Academically, I hold an MA in Communications and a BA in Sociology & Economics from the Hebrew University of Jerusalem.
In the last 25 years Iead EBI-NEXT at your service.
My approach is about immersing ourselves in your challenges and opportunities, creating bespoke marketing plans and business development strategies for small and medium-scale enterprises. I combine expertise with innovation, passionately working on every project. As strategists and architects of your success, we ensure your triumph stands out.
Consider us your co-pilot, ready to elevate your business. Your journey with us is not just a story—it's the next captivating chapter of your success
And if you enjoy fiction, you might want to check out my bestseller, 'The Last Campaign.'
Ready to elevate your leadership and outperform complexity?
Let’s build your next level.
→ Start Your Executive Transformation