Leading Organizations & Businesses Forward In A Fast-Moving World.
Strategic advisory, human-centered transformation and AI-powered leadership for executives and organizations.
About
The Woman Behind the Impact
I Love What I Do — Bridging AI Intelligence with Human-Centered Impact
Hi, I’m Etty Barad Itzhaky, founder of EBI Consulting — where strategy meets soul. I help businesses turn vision into tangible growth by connecting people, processes, and performance.
From elite military intelligence to business innovation and advertising, my mission is simple: help brands evolve with purpose, precision, and impact. Every business has a story — my job is to help you write yours smartly, profitably, and with soul.
Think of me as your co-pilot: guiding your next chapter of success, infusing AI-driven strategy with creativity, insight, and heart. Beyond strategy, I’m an artist, wine lover, and bestselling author of “The Last Campaign.”
Your Partner in Progress and Possibility
Let me help make your company a sharper, smarter, and better version of itself
The Why Behind the Work.
After 30+ years advising CEOs, C-level leaders and driving large-scale organizational change, I learned one truth:
Transformation doesn’t start with technology — it starts with people.
I’ve seen brilliant leaders lose clarity under pressure, teams overwhelmed by decision fatigue, and organizations stuck not because of lack of knowledge — but because of human load.
This is why I created the 360 Impact.AI Innovation & Growth Lab — A strategic space that integrates business thinking, AI tools, applied psychology and modern organizational culture.
A place where leaders sharpen decisions, strengthen resilience and build human-centered, future-ready organizations.
How We Drive Impact
Turning Vision into Measurable meaningfull results
At 360 IMPACT.AI, we help executive teams turn complexity into clarity by aligning people, systems, and AI to drive smarter decisions and faster growth.
We do this by:
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Sharpening strategic focus with execution-driven consulting and intelligent positioning that creates real traction
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Designing AI-enabled workflows that boost performance and collaboration—without friction or overwhelm
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Elevating human leadership by combining creative thinking with data intelligence for faster, better decisions
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Building adaptive organizations through upskilling and scalable structures that sustain impact
The outcome:
Clear strategy. Intelligent systems. Measurable impact.
Where AI amplifies people—and results are built to last.
What Makes Us Different
At EBI Consulting, you’re not just a client — you’re a collaborator and we are your partners.
Insight meets Implementation.
💡 360° AI Impact —strategy, technology and human insigh with Practical deliverables — not just presentations
🧭 Organizational Architect — Seeing the whole picture,Bringing structure, speed & soul
💻 Digital Mindset — Turning vision into execution, strategy into action= Results
🎯 Branding Power — Creating visibility & traction, Your brand deserves to be seen, felt & remembered.
⚡ Growth Mentor — -Full discretion, objective perspective-30+ years of C-level experience
🤖 Tech Made Simple — Making AI accessible & effective, Practical deliverables — not just presentations
👉 Let’s build your next level — together.
At EBI Consulting, you’re not just a client — you’re a collaborator.
We connect creativity, strategy, and AI intelligence to build businesses that think smarter, grow faster, and lead with purpose.
Our approach blends human insight with innovation — where strategy meets soul and every result is measurable, meaningful, and built to last.
💡 360° AI Impact — Innovation + Strategy = Results
🧭 Organizational Architect — Seeing the whole picture
💻 Digital Mindset — Turning vision into execution
🎯 Branding Power — Creating visibility & traction
⚡ Growth Mentor — Bringing structure, speed & soul
🤖 Tech Made Simple — Making AI accessible & effective
❤️ Your brand deserves to be seen, felt & remembered.
👉 Let’s build your next level — together.
Our Core Values & Mission
Strong organizations start with strong foundations.
We don’t just deliver strategies—we partner with you to build a profitable, future-ready growth engine.Our role goes beyond planning; we work alongside you to turn vision into execution and complexity into clarity.
We focus on the three core pillars shaping today’s market leaders & leading business:
AI-Powered Business Strategy
We help organizations evolve into future-ready models through advanced leadership development, adaptive organizational structures, and AI-driven decision-making—enabling faster, smarter, data-backed choices.
Human-Centered Digital Transformation (HITL)
True transformation starts with people. We design systems, processes, and operational rhythms that create stability, alignment, and sustainable performance—keeping humans in the loop while leveraging intelligent technologies.
Bold Branding Systems
We build distinctive brands that stand out with confidence, command attention, and clearly communicate value in competitive markets.
Whether you’re refining your strategy, reinventing your offering, or streamlining operations, our mission is simple: to help you stand out, scale efficiently, and lead with clarity. We transform complexity into practical, actionable systems—where strategy meets soul, and every result is measurable, meaningful, and built to last.
Partnering for Innovation
At EBI-NEXT, we collaborate closely with our clients to help them become innovative market leaders, outpacing the competition and generating revenue from new sources.
We work hand-in-hand with clients to create brand values that stand out, providing significant positioning, meaning, and differentiation. Our goal is to bring both fun and inspiration to our clients.
Hello
I'm the driving force behind EBI-NEXT, a consulting boutique dedicated to small and medium-sized businesses and companies.
My expertise lies in navigating the intricate realms of business development, strategy, branding, sales promotion, marketing, and crafting loyalty programs that truly resonate with clients. My hands-on experience in both management consulting and execution allows me to connect with clients on a personal level, whether we're discussing big-picture strategy or getting into the operational details. When I commit to something, I give it my all—total dedication is my mantra.Over the past 25 years, I've been the go-to advisor for top-tier companies and retail manufacturers across various sectors.
My expertise spans budget management, brand styling, on-the-ground activities, sales promotions, conferences, exhibitions, and events. I excel at working seamlessly with both local and international media.
I've held key management and marketing roles in the Israeli business scene, including VP Marketing Director at Mody Home Design, General Manager at Barad Entertainment and Zichron Winery, VP Marketing at Carmit-Cadbury Candy Industries, and Senior Group Director at McCann-Erickson. My diverse journey is marked by successful campaigns and initiatives.
My career began in the advertising world at BBDO, PUBLICIS, and Y&R, where I launched impactful campaigns for American Express, Estée Lauder, Henkel Corporation, Amstel Beer, Clinique Laboratories, and Leumi Bank in the Israeli market.
I kicked off my career in the Government Press Office, leading the economic desk and serving as a spokeswoman for the Economy and Planning Ministry. During this time, I established deep connections with the Israeli press and public sector
I also served in the 8200 unit during my military days.
Academically, I hold an MA in Communications and a BA in Sociology & Economics from the Hebrew University of Jerusalem.
In the last 25 years Iead EBI-NEXT at your service.
My approach is about immersing ourselves in your challenges and opportunities, creating bespoke marketing plans and business development strategies for small and medium-scale enterprises. I combine expertise with innovation, passionately working on every project. As strategists and architects of your success, we ensure your triumph stands out.
Consider us your co-pilot, ready to elevate your business. Your journey with us is not just a story—it's the next captivating chapter of your success
And if you enjoy fiction, you might want to check out my bestseller, 'The Last Campaign.'
Our Roadmap to Business Consulting Process
Provide continuous support to ensure sustained success and address any emerging challenges.
Build a long-term partnership with the client, fostering ongoing growth and development.
Initial Consultation
- Objective: Understand client's needs, goals, and challenges.
- Outcome: Establish a clear understanding and foundation for the consulting engagement.
Discovery & Assessment
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Objective: Conduct an in-depth analysis of the client's business environment, market, and internal processes.
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Outcome: Identify key issues, opportunities, and areas for improvement.
Strategy Development
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Objective: Create a tailored strategy that addresses the client's specific needs and objectives.
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Outcome: Develop a comprehensive plan with actionable steps and timelines.
Implementation Planning
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Objective: Outline the implementation plan, including resource allocation and responsibilities.
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Outcome: Ensure all stakeholders are aligned and prepared for execution.
Execution & Monitoring
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Objective: Implement the strategy while closely monitoring progress and making adjustments as necessary.
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Outcome: Achieve desired outcomes through a coordinated and responsive approach.
Evaluation & Feedback
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Objective: Assess the effectiveness of the implemented strategy and gather client feedback.
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Outcome: Measure success, identify lessons learned, and adjust future strategies accordingly.
